I don’t suspect that 7up will ever bring back this amazing piece of advertising, even if there’s yet another wild late 60s/early 70s revival.
This, and other signs like it, was designed by Peter Max for 7up. Later, 7up went back to being boring. You can still see some of these signs around eastern Washington (and at least one in western Washington – the town of Concrete still sports one). But, they’re rare pieces. Cherish them while you can.
‘And Vanquished the Hills’
Camera: Imperial Debonair (c1960)
Film: Kodak Gold 200 (x-10/1988)